Here is what my current favorite online Buddhist resource has to say about the precept of Right Effort:
Right Effort means cultivating an enthusiasm, a positive attitude in a balanced way. Like the strings of a musical instrument, the amount of effort should not be too tense or too impatient, as well as not too slack or too laid back. Right Effort should produce an attitude of steady and cheerful determination.
In order to produce Right Effort, clear and honest thoughts should be welcomed, and feelings of jealousy and anger left behind. Right Effort equates to positive thinking, followed by focused action.
Drop a stone into still water, and the water will respond with exactly the right amount of ripples for the size of the stone. A smaller stone will produce less ripples. A larger stone will produce more. But, it will always be in proportion and never more or less. In a similar way, Right Effort encourages us to apply the appropriate amount of action dictated by the intention.
In the last few months, I have worked hard to apply this idea to my social media approach as well. I’m certainly not perfect at it. There have been many times that I have failed. But, in general, if you were to look at my feed you’d find that I try not to post too often or too infrequently. I do my best to find balance between the two. I participate when directly engaged. I try to make sure that what I’m posting is of a positive nature. I try to only post things that I believe are worth the time of those who might be reading it. I rarely engage in debate or argument— and when I do my intention is to try to learn from an opposing view, not to rebuke it. And, more than anything else, I try to be helpful in any way I see that I can be.